Missing: Shane Montgomery

Family members of Shane Montgomery announced the reward for information about the whereabouts of the missing West Chester University senior, who disappeared early Thanksgiving morning after a night out with friends, has increased to $50,000.

Karen Montgomery, Shane's mother, announced the increase at St. John the Baptist Catholic Church of Manayunk on Rector Street Saturday afternoon.

• 
  

"If money is the incentive to find Shane, then I would go to the ends of the Earth," Karen said 

Saturday. "I just need one courageous person to come forward."

"There's no confirmation of a picture, video," she continued. "The video that has been collected has 

been very grainy."

Day 10: Search for Shane Montgomery

NBC10's Monique Braxton explains the new focus in the search for missing West Chester University senior, Shane Montgomery. (Published Saturday, Dec 6, 2014)

The lack of visual evidence prompted Shane's relatives to announce a new strategy as part of their search efforts earlier this week -- asking others who were barhopping in Manayunk the night before Thanksgiving to check their phones for photos of the missing student.

"We are still looking for selfies, videos on Main Street with something in the background that might resemble Shane," said Karen, who was wearing a green ribbon Saturday to honor her son.

Shane, a West Chester University senior and Roman Catholic High School alumnus, was last seen around 1:45 a.m. on Thanksgiving when he was asked to leave Kildare's Irish Pub on Main Street in the Manayunk section of Philadelphia.